Why is green certification important?

Are we too small? We want to make 'green' changes but don't know how? Are we too big?  We're part of a franchise, are we eligible?

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Studies show that there is a growing population of environmentally conscious consumers in todays market. Given this trend there has been an upsurge of companies marketing themselves and their products as 'green'. This has led to a lot of greenwashing, wherein businesses position themselves as 'green' without having made any real commitment towards greening their operations. It is for this reason that third party certification is important, to recognize and measure, where possible, the real and impact-full changes that a business makes in greening its business practices.

The Sustainable Business leader Program offers an affordable and practical method for third party certification.


email: sblp@sbnmass.org    |    phone: (617) 395-0250

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